Accessible Copy

• When writing, it’s important to use plain language and avoid figures of speech, idioms, and complicated metaphors.

• The text content of button, a, and label elements should be unique and descriptive. You can also use visually hidden elements to add more context to these elements if your visual copy needs to be short.

• Make sure your title is unique for every page. This helps people to understand what page or view they are going to start navigating.

• Ensure your content flows linearly. Remove any tabindex attribute values that are not either 0 or -1. Those elements that are natively focusable, like links or button elements, do not require a tabindex. Those elements which are not natively focusable should not have a tabindex applied to them except for very specific use cases.

• Use only one h1 element per page. The h1 element is used to communicate the higher-level purpose of the page. So, be careful not use the h1 element for a heading that does not change between pages (like the site’s name).